Every job requires energy.
Works; If your vision is clear, your desire is high, your skills are full, you have energy, it can be successful. If not, "not."
Brand energy is a "brand-specific" energy for brands.
In all types of corporate branding, personal branding, product branding, startup branding, e-commerce branding, city branding ... and other branding, the process works in a multi-disciplinary structure.
The reason is very simple:
"The perception thresholds of the human mind are different. And the way to reach the target audience's minds in the most accurate and lossless way without distracting, getting lost and deviating is to take advantage of the nutritional characteristics of the most effective aspects of multiple disciplines."
Creating a brand and brand management operate on all the "common values and common achievements" of humanity.
The common heritage of humanity is inter-communal and supra-communal cultural gains that are formed in perspective: "big data". The bold lines of science disciplines in the big data field are also almost zero.
Creative thinking finds meaning and spirit on this infrastructure, takes shape, rises and brings brands to life.
Conclusion: "Creative energy" is a must in branding processes.