When brand capital is an infrastructure element of corporate development and the organization believes in this development, it may be possible to see an incredible market success story.
In fact, this is what all the big institutions are active in the market that stand out with their brand communication power and perform successfully in the market. Compete in the market with brand capital elements.
Brand capital and brand power generate benefits, value and, most importantly, customer attraction for corporations in many respects. With the installation of “association systems” on the brand, it can produce extremely agile, sharp and effective commercial movement performance in the market.
Here are some benefits and key values produced by the brand: The brand generates recall value. It generates recognition value. It generates the value of affecting the purchasing decision directly or indirectly. Produces brand quality perception value. It produces selectivity in perception psychologically. It produces differentiation and even superiority in competition. The collective effect of all these reasons is the factors that strengthen the brand power in the market.